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Research papers

Rules of engagement

The war for online quality is being fought at respondent engagement. So far, the solution appears to be identifying offenders and eliminating them. However, not all satisficers are equal; we need rules of engagement that guide us toward eliminating...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Steven Gittelman, Elaine Trimarchi
November 6, 2012
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Citation

Gittelman and Trimarchi (2012a, November 06). Rules of engagement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rules-of-engagement


Research papers

Online research... and all that Jazz!

It is difficult, if not impossible, to determine the representative qualities of online data. The probabilistic models that once underpinned our research are re-visited. This paper takes a hard look at the use of behavioral profiling of respondents...

Catalogue: Online Research 2010: E-Universe
Authors: Steven Gittelman, Elaine Trimarchi
Company: Dentsu Macromill Insight
October 19, 2010
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Citation

Gittelman and Trimarchi (2010a, October 19). Online research... and all that Jazz!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/online-research-and-all-that-jazz-